The single most important transformation brought about by the
end of apartheid was an acceleration in turning South African society from a
society of control into a society of consumption. This shift has been the main
post-apartheid event. More than any other, it underpins South Africa’s
contemporary dynamics of class, race, gender and ethnicity.
It is the conflation of the form and substance of democracy
and citizenship with the rule of consumption that has mistakenly been given the
name of a transition to democracy.